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	<title>Better Code &#187; Expekt.com</title>
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		<title>Ladda ner Expekts Android-app</title>
		<link>http://bettercode.se/wordpress/sv/538/download-expekt-android-app</link>
		<comments>http://bettercode.se/wordpress/sv/538/download-expekt-android-app#comments</comments>
		<pubDate>Thu, 21 Jun 2012 08:19:13 +0000</pubDate>
		<dc:creator>Max Wenzin</dc:creator>
				<category><![CDATA[eGaming]]></category>
		<category><![CDATA[Expekt.com]]></category>

		<guid isPermaLink="false">http://bettercode.se/wordpress/?p=538</guid>
		<description><![CDATA[Det fantastiska utvecklingsteamet på Expekt har släppt en riktigt bra Android app med både live och pre-match odds. Appen finns dock inte på Google Play, och nerladdnings-länken är lite svår att hitta, så jag tänkte att jag skulle göra det enklare för er! Ladda ner Expekt&#8217;s Android app!]]></description>
				<content:encoded><![CDATA[<p>Det fantastiska utvecklingsteamet på Expekt har släppt en riktigt bra Android app med både live och pre-match odds.</p>
<p>Appen finns dock inte på Google Play, och nerladdnings-länken är lite svår att hitta, så jag tänkte att jag skulle göra det enklare för er!</p>
<p><a title="Expekt Android app" href="http://mobile.expekt.com/download/expekt-live.apk">Ladda ner Expekt&#8217;s Android app!</a></p>
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		<title>Expekt Release 3.6</title>
		<link>http://bettercode.se/wordpress/sv/269/expekt-release-3-6</link>
		<comments>http://bettercode.se/wordpress/sv/269/expekt-release-3-6#comments</comments>
		<pubDate>Tue, 03 May 2011 18:29:00 +0000</pubDate>
		<dc:creator>Max Wenzin</dc:creator>
				<category><![CDATA[Expekt.com]]></category>
		<category><![CDATA[Software Development]]></category>

		<guid isPermaLink="false">http://bettercode.se/wordpress/?p=269</guid>
		<description><![CDATA[Expekt.com was updated to version 3.6 this morning! One of the changes is that pretty, SEO-friendly URLs have been introduced on the odds and sports event pages, and also in the content management system. Take a closer look at the URL. As you can see, the URL now contains the league name. This improves usability [...]]]></description>
				<content:encoded><![CDATA[<p>Expekt.com was updated to version 3.6 this morning! One of the changes is that pretty, SEO-friendly URLs have been introduced on the odds and sports event pages, and also in the content management system.</p>
<div id="attachment_271" class="wp-caption alignleft" style="width: 310px"><a href="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.6-sports-odds-premier-league.png"><img class="size-medium wp-image-271" title="expekt-3.6-sports-odds-premier-league" src="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.6-sports-odds-premier-league-300x225.png" alt="" width="300" height="225" /></a><p class="wp-caption-text">Screenshot of Expekt Sports Odds page for Premier League</p></div>
<p>Take a closer look at the URL.</p>
<div id="attachment_275" class="wp-caption alignleft" style="width: 310px"><a href="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.6-pretty-url-to-premier-league.png"><img class="size-medium wp-image-275" title="expekt-3.6-pretty-url-to-premier-league" src="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.6-pretty-url-to-premier-league-300x18.png" alt="" width="300" height="18" /></a><p class="wp-caption-text">Close-up of address bar</p></div>
<p>As you can see, the URL now contains the league name. This improves usability and search engine optimization (SEO).</p>
<p>If we click one of the sport matches, we will see that those URLs are now more readable aswell.</p>
<div id="attachment_279" class="wp-caption alignleft" style="width: 310px"><a href="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.6-event-page.png"><img class="size-medium wp-image-279" title="expekt-3.6-event-page" src="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.6-event-page-300x225.png" alt="" width="300" height="225" /></a><p class="wp-caption-text">Screenshot of match page</p></div>
<p>Take a closer look at the URL of the match page.</p>
<div id="attachment_281" class="wp-caption alignleft" style="width: 310px"><a href="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.6-pretty-url-on-event-page.png"><img class="size-medium wp-image-281" title="expekt-3.6-pretty-url-on-event-page" src="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.6-pretty-url-on-event-page-300x15.png" alt="" width="300" height="15" /></a><p class="wp-caption-text">Close-up of address bar for the match page</p></div>
<p>It now contains both the league name (&#8220;Eng. Premier League&#8221;) and a description of the sports event, in this case the two team names: &#8220;Everton &#8211; Manchester City&#8221;.</p>
<p>In a coming post, I will write about the techology behind these pretty URLs, why they are constructed the way they are, and what to think about when building SEO friendly URLs into your own web applications.</p>
<p>I will also be monitoring how Google will index these new URLs and make a special note if Google picks up just the english versions, or other languages aswell. My guess is that it will only index the default language (english) until Expekt has implemented language subdirectories.</p>
<h2>References</h2>
<ul>
<li> <a href="http://www.expekt.com/sports/odds/eng-premier-league/SOCMENEURENGFST">http://www.expekt.com/sports/odds/eng-premier-league/SOCMENEURENGFST</a></li>
</ul>
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		<title>Expekt Release 3.4</title>
		<link>http://bettercode.se/wordpress/sv/187/expekt-release-3-4</link>
		<comments>http://bettercode.se/wordpress/sv/187/expekt-release-3-4#comments</comments>
		<pubDate>Sat, 12 Mar 2011 16:30:15 +0000</pubDate>
		<dc:creator>Max Wenzin</dc:creator>
				<category><![CDATA[eGaming]]></category>
		<category><![CDATA[Expekt.com]]></category>

		<guid isPermaLink="false">http://bettercode.se/wordpress/?p=187</guid>
		<description><![CDATA[A couple of days ago, Expekt released version 3.4 of the Expekt gaming platform. Changes include automatic payouts (you get your winnings super-quick!) and some front-end features related to responsible gaming. We have now enabled Expekt&#8217;s customers to use Deposit Limits, Cooling Off and Self Exclusion on the website. We have also done preparations for [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.4-cooling-off.png"><img class="alignleft size-medium wp-image-189" title="expekt-3.4-cooling-off" src="http://bettercode.se/wordpress/wp-content/uploads/expekt-3.4-cooling-off-300x170.png" alt="expekt-3.4-screenshot" width="300" height="170" /></a>A couple of days ago, <a href="http://media.expekt.com/affiliates/redirect.aspx?pid=49993&amp;bid=2664"><img src="http://media.expekt.com/affiliates/renderImage.aspx?pid=49993&amp;bid=2664" border="0" alt="" />Expekt</a> released version 3.4 of the Expekt gaming platform.</p>
<p>Changes include automatic payouts (you get your winnings super-quick!) and some front-end features related to responsible gaming. We have now enabled Expekt&#8217;s customers to use Deposit Limits, Cooling Off and Self Exclusion on the website.</p>
<p>We have also done preparations for a major launch scheduled for release 3.5&#8230;</p>
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		<title>Expekt Release 3.2</title>
		<link>http://bettercode.se/wordpress/sv/154/expekt-release-3-2</link>
		<comments>http://bettercode.se/wordpress/sv/154/expekt-release-3-2#comments</comments>
		<pubDate>Wed, 12 Jan 2011 10:58:12 +0000</pubDate>
		<dc:creator>Max Wenzin</dc:creator>
				<category><![CDATA[eGaming]]></category>
		<category><![CDATA[Expekt.com]]></category>

		<guid isPermaLink="false">http://bettercode.se/wordpress/?p=154</guid>
		<description><![CDATA[Before Christmas, we released version 3.2 of the Expekt website! Major changes include: new video player for live sport streams, some streaming improvements for Australian Open tennis tournament, small website design improvements (mainly account and banking pages), security improvements, introduction of SMART tracking and Playtech Poker Multi-Currency support! I hope Expekt customers will appreciate the [...]]]></description>
				<content:encoded><![CDATA[<div id="attachment_156" class="wp-caption alignleft" style="width: 310px"><a href="http://bettercode.se/wordpress/wp-content/uploads/expekt-release-3.2-live-odds.png"><img class="size-medium wp-image-156" title="expekt-release-3.2-live-odds" src="http://bettercode.se/wordpress/wp-content/uploads/expekt-release-3.2-live-odds-300x191.png" alt="Expekt Release 3.2" width="300" height="191" /></a><p class="wp-caption-text">Expekt Live Odds with new, smaller video player (and option to detach a big one!)</p></div>
<p>Before Christmas, we released version 3.2 of the Expekt website!</p>
<p>Major changes include: new video player for live sport streams, some streaming improvements for Australian Open tennis tournament, small website design improvements (mainly account and banking pages), security improvements, introduction of SMART tracking and Playtech Poker Multi-Currency support!</p>
<p>I hope Expekt customers will appreciate the recent improvements!</p>
<p><a href="http://media.expekt.com/affiliates/redirect.aspx?pid=49993&amp;bid=2664"><img src="http://media.expekt.com/affiliates/renderImage.aspx?pid=49993&amp;bid=2664" border="0" alt="" />Take a look at expekt.com and try it out yourself!</a></p>
]]></content:encoded>
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		<title>Malta trip</title>
		<link>http://bettercode.se/wordpress/sv/129/malta-trip</link>
		<comments>http://bettercode.se/wordpress/sv/129/malta-trip#comments</comments>
		<pubDate>Thu, 04 Nov 2010 20:02:54 +0000</pubDate>
		<dc:creator>Max Wenzin</dc:creator>
				<category><![CDATA[eGaming]]></category>
		<category><![CDATA[Expekt.com]]></category>

		<guid isPermaLink="false">http://bettercode.se/wordpress/?p=129</guid>
		<description><![CDATA[Just got back from a trip to Malta! Met with lots of people in the iGaming industry &#8211; mostly Expekt and Betclic, but also Betsafe and others. I stayed at Le Meridien &#8211; very nice indeed. I never got the chance to try the rooftop pool, but I had a quick swim in the indoor [...]]]></description>
				<content:encoded><![CDATA[<div id="attachment_130" class="wp-caption alignleft" style="width: 210px"><a href="http://bettercode.se/wordpress/wp-content/uploads/IMAG0447.jpg"><img class="size-medium wp-image-130" title="Hotel rooftop pool" src="http://bettercode.se/wordpress/wp-content/uploads/IMAG0447-200x300.jpg" alt="" width="200" height="300" /></a><p class="wp-caption-text">Hotel rooftop pool</p></div>
<p>Just got back from a trip to Malta! Met with lots of people in the iGaming industry &#8211; mostly Expekt and Betclic, but also Betsafe and others.</p>
<p>I stayed at Le Meridien &#8211; very nice indeed. I never got the chance to try the rooftop pool, but I had a quick swim in the indoor one. Even an iGaming consultant has the right to a couple of hours of relaxation!</p>
<p>UAT of Expekt version 3.0 is going well. I hope it will be a great success!</p>
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